trend:studies
Multi client studiestrend:research has compiled a variety of commercially available trend and market research surveys of diverse topic areas and markets. These so called Multi-Client-Studies are generated independent of a purchaser and in compliance with own developed and proven methods using Desk- and Field-Research.
Depending on study approach of various focus points, the surveys provide a theoretical base and practical advice as well as market data and competitor profiles. They address the issues of requirements and experiences as well as trends, opportunities and risks and display in various comprehensible case scenarios market developments as well as strategic options for different situations.
The surveys provide essential knowledge about new topics and tasks and therefore enable to review previous internal strategies and implementations as well as to make important success oriented decisions.
Previously published and scheduled Multi-Client-Studies are arranged according to different criteria for quick retrieval. Alternatively, you can search directly for terms of specific issues.
Single client studies
trend:research compiles single-client studies on direct customer order. In contrast to multi-client studies, not only the topic but also method, focus, extent and timeframe is adjusted individually. Focus on technologies, markets, scenarios, market analysis or strategic advice is defined conjointly with the customer.
Basic advantages of single-client studies are based on the direct adjustment to individual customer requirements: A broad range from planning and preparation to interviews to evaluation and conclusion is covered. Specific target groups as well as special questions are included into the interviews.
A detailed briefing as well as the individual design of each study is the foundation for the composition of the studies. Goals and content are normally defined in agreement with the customer in an initial workshop. It is followed by an interim presentation that allows adjustments and amendments in respect of the evaluation.
At the end of the project the overall results are presented. If necessary, the existing network will also be used for these studies. The principles of traceability, validity and customer orientation in addition to founded, practical and of course up-to-date statements apply in this area as well.
Apart from the realisation of individual studies, there is also the possibility to evaluate and browse for selected aspects or contents in existing trend:research studies and to generate a separate document. Many times, such a summary of existing study contents of several multi-client studies is supplemented by an up-to-date short survey of limited extent. This offers an inexpensive opportunity to create individual content.
Based on a top-down observation of the service market (e.g. regional, sectoral) trend:research offers further assistance culminating in a bottom-up observation (e.g. extensive marketing profiles of target companies). An overview of services is shown in the following illustration.
There are a lot of reasons and motivations for the preparation of a single-client study.
International market reports
Within the area of International market reports, trend:research markets trend- and market research studies in English. The international orientated trend:research product portfolio has been expanded by acquisition of the market- and trend research company EnergyCrack (www.energycrack.com) with further studies addressing issues of the European and American market.
European electricity distribution grids have been the focus of previous EnergyCrack Studies. The commencement is formed by a Europe-wide inventory of structural data of several national distribution grids (grid topology, assets, investment, system usage fee, grid revenues). Additional studies describe the challenges for European distribution grid operators, arising currently from an increasingly intelligent, adaptable infrastructure ("Smart Grids"), the proactive, market-oriented mains operation management, the integration of decentralized production facilities as well as the active load control ("Demand Side Management").
In the area International market reports, trend- and market research studies are marketed freely as so-called Multi client studies without a specific purchaser in mind. Depending on study approach the surveys provide a theoretical base and practical advice as well as market data and competitor profiles on varying focus points. They address requirements and experiences as well as trends, opportunities and risks.
The surveys provide essential knowledge about new topics and tasks and therefore enable to review previous internal strategies and implementations as well as to make important success oriented decisions.
