trend:research

consistent

Knowledge has become the most important production factor and determines the success of projects, investments and strategies many times. Without up-to-date and comprehensive (strategic) information about technological and legal trends, market and competition as well as strategies of established and new stakeholders no company will be able to keep pace with developments, eliminate risks and use chances consistently.

versatile

trend:research has compiled a variety of commercially available trend and market research studies dealing with different topics and markets. Follow this link for a list of the available and planned multi client studies.

practical

No matter which topic – the interviews with experts of the branch, the workshops, the selection of topics in addition to the experience and backgrounds of the trend:research staff members provide proximity to operational practice.

sound, comprehensible and transparent

For the compilation of studies trend:research uses established methods (see methodology). Our related philosophy is to present the results in a transparent, open and comprehensible way. Generally, all assumptions and premises are described and explained. Therefore, each purchaser of a study is able to insert own if necessary differing premises and will obtain according results.

individual - single-client-studies/exclusive projects

In addition to these commercially available studies trend:research offers exclusive projects for the specific customer. The accumulation of information and knowledge related to individual questions and problems is put into the forefront. Content, focus and methods as well as timeframe and budget of the project are adjusted individually. This type of study is especially necessary, if a company is to be restructured or new products are to be developed, positioned and merchandised. They are essential if business processes need to be reviewed and optimized, if alliances and partnerships are to be established or the chances of new business sectors or technologies shall be used and correlated risks have to be minimized. The knowledge provided by trend:research will give you fundamental advantages regarding competition due to exclusiveness, topicality and foresight, but also completeness. A detailed description in addition to examples of exclusive projects can be found here.

The institute

The trend:research institute for trend and market research, GmbH (limited liability company), is an internationally expanding institute that plays a leading role in transforming markets, especially currently liberalising, deregulating and converging branches of trade (energy supply, water supply, waste/disposal, local public transport, community health, telecommunication etc.). trend:research was founded in 1997 on the figurative eve of liberalisation of the energy market by market research and industry experts. The institute serves national and international customers who already represent more than 90 percent of the German energy market - cf. trend:research">references.

Subsidiaries

Next to the main office in Bremen there are further subsidiaries — some to be set up — in:

Cologne

staff member

trend:research consists of an interdisciplinary team that is composed out of engineers, economic, social and environmental scientists, economists, psychologists, lawyers, documentation officers, political scientists, geographers and further faculties. Since the foundation, the institute has grown organically and continuously. The number of staff members gradually increased in relation to the available multi-client-studies from two to over 50 members by now.