trend:consulting
From vision to measure or: A lack of strategy, cannot be regained by tactic
Nowadays visions and corporate mission statements are more than ever supposed to bear meaning and motivate colleagues, in order to maintain a certain standard in face of a dynamic market. However, all too often strategic development processes end without any results, mission statements are only known to a handful of colleagues or strategic targets are not put into action. Eventually mission statements turn into mismanagement statements.
Trend:research can assist you to develop visions, corporate mission statements, strategies and measures by consolidating content-related, methodical and technical skills.
It starts with strategy - Development of a Balanced Scorecard
Each company has a strategy, which determines the long-term development of a company. It includes a self-concept (How do we want to be regarded?), positioning and strategic orientation of the company.
Strategic targets are defined with the top management and if required with the middle management. The operational planning and especially the daily operational implementation and controlling takes place within the entire company.
The connection between strategy and operational implementation is often a difficult one. So there is a need for an instrument, which enables both an integrated planning and an integrated controlling. E.g. the Balanced Scorecard is well-suited for such a demand.
