Press clippings
Press clippings: current qualified market information presented in a goal-oriented way
The amount of available information increases daily. Today, it is much more difficult to distinguish between relevant and irrelevant information and data, than to find information and data.
trend:research takes on this challenge and provides the information that is really important to you in a short and precise form in a particular time frame (e.g. monthly). After a common clarification of the goal of the press-clippings, we thoroughly search for currently available information and data in the most different sources, evaluate the findings, summarise them and present them in the preferred form. Content of the research might include press reports of stakeholders, current reports of the chosen topics, invitations to tender for a concession and services, announcements of the law-giving authorities and much more.
Examples for research include:
- Research within specific markets
- Research of specific stakeholders: groups of customers/single customers, groups of competitors/single competitors
- Research of market demand
- Research for legal topics
- Research for technological developments
- Research within foreign markets
