ad hoc research
trend:research offers its clients to answer their individual requests within a short time. In the process of a related desk research trend:research accesses both the extensive pool of available multi client studies - including survey results - as well as internal and external databases.
Quick and Qualified
Immediate reply and advice to pressing enquiries of the water supply and energy industry. With trend:services trend:research offers an individual research facility and information service on demand.
- Background information on legal regulations such as laws, ordinances, guidelines, norms, declarations, and definitions.
- Information regarding competition including data and analysis of power and water distribution companies, local public transport and waste industry, producers, service providers, and other companies.
- Market information about volume, participators, market share, development, technologies, application, experiences, prognosis, trends as well as market and technological potential.
- Technical information about pilot projects, prototypes, technology and system comparison, technology and product analysis, patents, brands, utility models, acquisition of supply (product sheet), and if available evaluators and the like.
- Information about distribution chains and -channels, instruments for customer retention, brand strategy, and marketing tools.
- Further information: trends, opportunities and risks, strategies, recommended course of action, practical advice.
- Specific and international issues.
Sources of information
The extensive trend:research-archive
- All of the multi client studies with extensive desk research generated since 1997.
- Field research basis: Altogether more than 9.000 interviews.
- Volume: About 350 to 1.300 pages each (altogether more than 120.000 pages).
- At least 20 new multi client studies each year.
- More than 1.000 trend:research interviews each year.
- Internal database with more than 25.000 entries altogether.
- About 2.000 company profiles of enterprises, suppliers, service providers, and others.
- More than 70 adequate, publicly available, external sources.
- More than 20 magazines with reference to branches (e.g. E&M, et, ew, Metering international, TAM, ZfK).
- 30 newspapers and magazines (e.g. FAZ, HB, FTD, Spiegel).
- More than 10 databases and information services of branches.
- More than 10 economy databases.
- Internet.
Research examples
- Provision of texts and commentaries about the association agreement VII plus.
- Evaluation of relevant assessment criteria for a new sales channel.
- Supply of recommended actions for e-procurement-project.
- Evaluation of market shares within a new business area.
- Proposal solicitation of a new electricity provider.
- Presentation of the 5 main competitors.
- Assessment of the number of IS-U-users within the German power supply industry.
- Analysis of price models at the liberalized power market.
- Coverage of main (power) emporia within Europe and its key data.
- Current fuel cell pilot projects.
- Gathering of comparable figures within account proceedings.
- Presentation of various e-government-projects in Germany.
- Presentation of the 4 largest German power suppliers in form of a concise profile.
- Patent search for a new product.
- Ascertainment of participants of a regional network/partnership.
- Abridged report on most important CRM-systems and technologies.
- First-hand reports on customer cards and other customer retention systems within the branch.
- Provide a review on present automatic metering infrastructure.
- Provision of information on planned EU-directive to the liberalization of metrology.
- Evaluation of service providers, prices, and conditions for the commission of sub-processes to a third party.
- Presentation of options for action in preparation for the future water supply market.
- Gathering of information on potential distributor.
- Geographic distribution, contents of planned/current contracting projects.
Advantages
- You receive work-related essential data and information fast and directly.
- You can order a brief research on short notice and neutral base, in which you do not need to actively participate.
- You gain access to the database and contents of all trend:research studies.
- A fixed quarterly fee averts elaborate orders, dead times, or written requests.
- You utilise methods of a modern market research institution.
- Using trend:services you can expand your own capacities and unburden your employees, enabling them to use their productive energies for other tasks.
- You can also order trend:services in combination with a subscripted study series.
Approach
trend:services is always at your service. The typical approach is as follows:
- As trend:service-user you place a request.
- You receive the research results - depending on request via email, fax, or post - as quickly as possible but at least within three business days after your order.
- If the direct labour input for your requested research exceeds three hours, we will respond immediately after the reception of your order in order to discuss further proceeding: Either a further specification of the subject matter or a separate offer for the research.
Request
For a request we recommend to clarify the following points:
- When placing an order via telephone it is advisable that the contract is implemented by the employee who requires the information.
- While placing the order important details are required for a targeted approach:
- To what purpose do you need the information?
- What knowledge of the subject matter do you have already?
- By what date (at the latest) do you require the results?
- How would you like the contents to be presented?
- How do you want the results to be delivered: telephone, fax, mail, email?
- This provides a quick, precise, and reliable delivery of the required data and information.
Conditions
- trend:services is based on a leasing contract with a fixed quarterly fee for an unlimited usage of service.
- All costs are included within the flat fee.
- Processing of the request by qualified employees with extensive knowledge of branches and market research.
- The requests can be transferred via telephone, fax, email, or post to trend:research, stating the costumer number.
- Unless otherwise agreed, trend:research delivers the results in form of a brief (where required: written) report within three business days after the request.
- You receive timely notifications and a separated offer, if the required volume of work exceeds the agreed three working hours per request or if a shift of deadline is needed.
- You can make use of trend:services as often as needed (trend:research reserves the right to restrict the requests per license to maximal 20 each month).
- trend:research is available on business days between 8 a.m. to 6 p.m.
- Above all there is an opportunity to call a hotline even outside business hours in case of pressing demands.
