Single client studies
trend:research compiles single-client studies on direct customer order. In contrast to multi-client studies, not only the topic but also method, focus, extent and timeframe is adjusted individually. Focus on technologies, markets, scenarios, market analysis or strategic advice is defined conjointly with the customer.
Basic advantages of single-client studies are based on the direct adjustment to individual customer requirements: A broad range from planning and preparation to interviews to evaluation and conclusion is covered. Specific target groups as well as special questions are included into the interviews.
A detailed briefing as well as the individual design of each study is the foundation for the composition of the studies. Goals and content are normally defined in agreement with the customer in an initial workshop. It is followed by an interim presentation that allows adjustments and amendments in respect of the evaluation.
At the end of the project the overall results are presented. If necessary, the existing network will also be used for these studies. The principles of traceability, validity and customer orientation in addition to founded, practical and of course up-to-date statements apply in this area as well.
Apart from the realisation of individual studies, there is also the possibility to evaluate and browse for selected aspects or contents in existing trend:research studies and to generate a separate document. Many times, such a summary of existing study contents of several multi-client studies is supplemented by an up-to-date short survey of limited extent. This offers an inexpensive opportunity to create individual content.
Based on a top-down observation of the service market (e.g. regional, sectoral) trend:research offers further assistance culminating in a bottom-up observation (e.g. extensive marketing profiles of target companies). An overview of services is shown in the following illustration.
There are a lot of reasons and motivations for the preparation of a single-client study. Read the following list for examples.
